Knowledge Center
The ABCs of Click-to-Call
Click-to-call, the technology that is bridging the gap between online and phone channels, has garnered considerable attention from a range of business. With the click of a button, buyers can be connected immediately from any web site, by telephone, to a contact center agent.
Companies are getting smarter about who visits their web sites and are taking more aggressive steps to optimize their web sites to increase customer loyalty and avoid site abandonment. Companies are also recognizing that an ordinary telephone number on a web site is a blind spot that prevents them from using customer relationship management (CRM) and business intelligence analytics to improve the online sales experience. An increasing number of organizations are using Click-to-call services as a bridge between online and offline channels to address this issue and are experiencing benefits such as increased sales conversion rates and shortened call handle times. Read more about Click-to-call
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