Elix was created in May 2000, following the merger of PRIMA and MediaSoft Telecom Inc., two companies offering contact center solutions and interactive communication software. In May 2004, Bell Canada joined forces with Elix, to form a new company, emerging as a clear leader in the North American contact center solutions market. The momentum of unprecedented growth set by these two recognized industry leaders continues today under the new BCE Elix banner.

BCE Elix, a leading North American contact center solution specialist

BCE Elix combines over 17 years of experience in the field of contact center solutions and has now the largest team of contact center specialists in North America. BCE Elix is recognized for delivering solutions with strong return on investment by addressing all contact center facets such as management, system integration, training, and maintenance. By being 100% focused on delivering the most efficient contact center solutions, BCE Elix has become the trusted advisor to its customers in their contact center strategies and operations.

Bell Canada, Canada’s national leader in communications

Bell Canada provides connectivity to residential and business customers through wired and wireless voice and data communications, local and long distance phone services, high speed and wireless Internet access, IP-broadband services, e-business solutions and satellite television services. Bell Canada is wholly owned by BCE Inc.

Creating BCE Elix reaffirms Bell’s commitment to providing the market with the most advanced and complete contact centre offering. The synergy created by merging two leading organizations and leveraging the expertise from both professional services teams is a benefit contact center professionals can use to be even more successful in their business operations.

For more information please visit http://www.bell.ca.

The demand for interactive services using different communication tools such as the phone, mobile, and PC, both for self-service and agent-assisted touch points, was and is still constantly increasing. The customer contact center is the point of entry to convergence of these technologies in corporations. This emerging market trend in contact centers was the impetus for the merging of PRIMA and MediaSoft Telecom Inc. in May 2000.

PRIMA, a contact center specialist

Founded in 1988, PRIMA was a recognized North American player in the contact center industry and a multiple award winner, both for its products and for its rapid growth. The company was a specialized systems integrator and the manufacturer of the OPUS software suite for the creation and management of Computer Telephony Integration (CTI) and Interactive Voice Response (IVR) solutions. As a solutions integrator, PRIMA also deployed world-class products that complemented its own. Over the years, it forged a number of strategic business alliances with firms such as Compaq, Intel (Dialogic), Genesys Labs, Locus Dialog, Nuance Communications, Rockwell, SpeechWorks, and other highly prestigious names.

MediaSoft, IVR software builder

MediaSoft had been a leader in Interactive Communication Software since its creation in 1987. The company offered a line of software products to support the development of interactive applications that integrate computers, telephony, wireless and the Internet. Its growth was based on its international business through a network of independent systems integrators in Asia, Europe, South America, and the United States. All members of this network were value-added resellers who provided their services and expertise for the development of interactive communication solutions using MediaSoft's products and, on occasion, in combination with third-party products.

MediaSoft marketed its products mainly through systems integrators specializing in interactive telephony. Its customers and partners included big names such as Bull, Intel (Dialogic), Ericsson, Gallup, IBM, NCR, SingTel, and Wal-Mart.